Word Count for Social Media Copy
Check the word count, character count, and estimated reading time for social media captions and posts.
Average speeds: Adults read at 200–250 wpm silently. Audiobooks are narrated at 120–150 wpm. Speed readers can reach 500–700 wpm with comprehension drop-off.
Medium articles: ~1,200 words (~5 min). Long-form: ~2,500 words (~10 min). Books average 70,000–90,000 words (~5–6 hours at 250 wpm).
Social Media tips
Instagram captions are limited to 2,200 characters. LinkedIn posts perform best at 1,300–2,000 characters. Paste your copy here to check.
Facebook posts under 80 characters get 66% more engagement. Short-form content is read faster and more often — the calculator helps you trim down.
Twitter/X threads: each tweet is 280 characters. For a 5-tweet thread, aim for about 250 words — around 1 minute of reading time.
Knowing reading time helps you calibrate copy length against your audience's attention span. Sub-30-second reads have the highest completion rate.
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