UTM Links for Influencer Partnerships
Give each influencer a unique tracked link to measure who drives results.
Quick presets
Where the traffic comes from (referrer).
The marketing channel/medium.
The specific campaign or promotion.
Paid keywords (optional, for paid search).
Distinguishes similar links/ads (optional, for A/B tests).
💡 UTM parameters let Google Analytics, Plausible, and other tools attribute traffic to specific campaigns. Keep naming consistent (e.g. always “email”, never sometimes “Email”) — analytics treats them as case-sensitive and will split your data otherwise.
Influencers tips
Assign each influencer a unique utm_source or utm_content value so you can compare their referral traffic and conversions.
Pair UTM links with a unique discount code for two-way attribution — link clicks AND code redemptions.
Shorten the UTM link (via a link shortener) before sending to influencers — clean links get more clicks.
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