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Create Brand Color Palettes

Develop a complete brand color system from a single brand color — primary, secondary, accent, and neutrals.

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Branding tips

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Start with your primary brand color and generate a monochromatic palette for tints and shades, plus a complementary color for accent use.

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The "Shades" mode produces a full 7-step scale from dark to light — useful as a complete tonal palette for a single brand color.

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For a professional brand palette: use the primary color, one analogous color as secondary, and the complementary color sparingly as an accent.

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Export hex codes for your design system documentation. Note the HSL values too — they make it easy to create on-brand variations by adjusting lightness.

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