UTM Links for Social Media
Measure traffic from each social platform and post accurately.
Quick presets
Where the traffic comes from (referrer).
The marketing channel/medium.
The specific campaign or promotion.
Paid keywords (optional, for paid search).
Distinguishes similar links/ads (optional, for A/B tests).
💡 UTM parameters let Google Analytics, Plausible, and other tools attribute traffic to specific campaigns. Keep naming consistent (e.g. always “email”, never sometimes “Email”) — analytics treats them as case-sensitive and will split your data otherwise.
Social Media tips
Tag your link-in-bio and post links with utm_source=instagram/tiktok/etc. and utm_medium=social to separate organic social traffic.
For paid social, use utm_medium=paid_social or cpc so you can split organic from paid in reports.
A unique utm_campaign per launch or promo lets you compare campaigns side by side.
یہ کیسے کام کرتا ہے
ہمارا کیوں؟
Also check out…
UTM Links for Email Campaigns
Track which newsletter or email drove traffic and
UTM Links for Paid Ad Campaigns
Attribute conversions to specific ads, keywords, a
UTM Links for Print & QR Codes
Track offline campaigns — flyers, posters, busines
UTM Links for Influencer Partnerships
Give each influencer a unique tracked link to meas