Convert Timestamps in Analytics Data

Analytics platforms like Mixpanel and Amplitude export event timestamps as Unix milliseconds. Switch to milliseconds mode before converting.

Analytics data is typically stored in UTC. Use the UTC output row — not "Local time" — when comparing timestamps across different team members.

Google Analytics 4 exports timestamps as microseconds (divide by 1,000 to get milliseconds, or by 1,000,000 for seconds).

To filter analytics data by a specific date range, use "Date → Timestamp" mode to get the Unix timestamps for your start and end dates.