UTM Links for Social Media
Measure traffic from each social platform and post accurately.
Quick presets
Where the traffic comes from (referrer).
The marketing channel/medium.
The specific campaign or promotion.
Paid keywords (optional, for paid search).
Distinguishes similar links/ads (optional, for A/B tests).
π‘ UTM parameters let Google Analytics, Plausible, and other tools attribute traffic to specific campaigns. Keep naming consistent (e.g. always βemailβ, never sometimes βEmailβ) β analytics treats them as case-sensitive and will split your data otherwise.
Social Media tips
Tag your link-in-bio and post links with utm_source=instagram/tiktok/etc. and utm_medium=social to separate organic social traffic.
For paid social, use utm_medium=paid_social or cpc so you can split organic from paid in reports.
A unique utm_campaign per launch or promo lets you compare campaigns side by side.
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UTM Links for Email Campaigns
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Give each influencer a unique tracked link to meas