UTM Links for Influencer Partnerships
Give each influencer a unique tracked link to measure who drives results.
Quick presets
Where the traffic comes from (referrer).
The marketing channel/medium.
The specific campaign or promotion.
Paid keywords (optional, for paid search).
Distinguishes similar links/ads (optional, for A/B tests).
π‘ UTM parameters let Google Analytics, Plausible, and other tools attribute traffic to specific campaigns. Keep naming consistent (e.g. always βemailβ, never sometimes βEmailβ) β analytics treats them as case-sensitive and will split your data otherwise.
Influencers tips
Assign each influencer a unique utm_source or utm_content value so you can compare their referral traffic and conversions.
Pair UTM links with a unique discount code for two-way attribution β link clicks AND code redemptions.
Shorten the UTM link (via a link shortener) before sending to influencers β clean links get more clicks.
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UTM Links for Email Campaigns
Track which newsletter or email drove traffic and
UTM Links for Social Media
Measure traffic from each social platform and post
UTM Links for Paid Ad Campaigns
Attribute conversions to specific ads, keywords, a
UTM Links for Print & QR Codes
Track offline campaigns β flyers, posters, busines