UTM Links for Print & QR Codes
Track offline campaigns — flyers, posters, business cards — via QR codes.
Quick presets
Where the traffic comes from (referrer).
The marketing channel/medium.
The specific campaign or promotion.
Paid keywords (optional, for paid search).
Distinguishes similar links/ads (optional, for A/B tests).
💡 UTM parameters let Google Analytics, Plausible, and other tools attribute traffic to specific campaigns. Keep naming consistent (e.g. always “email”, never sometimes “Email”) — analytics treats them as case-sensitive and will split your data otherwise.
Print / QR tips
Build a UTM link (utm_medium=qr or print), then drop it into our QR Code Generator. Now you can measure scans from each physical placement.
Use a different utm_content per location (e.g. lobby_poster vs counter_flyer) to see which placement performs.
Keep the destination URL short before adding UTMs — long URLs make denser, harder-to-scan QR codes.
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