Reading Time for Emails and Newsletters
Estimate reading time for email newsletters and business emails to optimise length and improve open-to-click rates.
Average speeds: Adults read at 200–250 wpm silently. Audiobooks are narrated at 120–150 wpm. Speed readers can reach 500–700 wpm with comprehension drop-off.
Medium articles: ~1,200 words (~5 min). Long-form: ~2,500 words (~10 min). Books average 70,000–90,000 words (~5–6 hours at 250 wpm).
Email tips
The average email is read in under 11 seconds. Marketing emails perform best at 200–300 words (under 2 minutes) with a single clear CTA.
For newsletters, 500–700 words (2–3 min) works well. Longer newsletters benefit from a table of contents or "estimated read: X min" subheading.
Business emails above 200 words see a significant drop-off in full-read rates. Use bullets and white space to aid scanning.
Sales outreach emails should be under 150 words (under 1 min). Brevity signals respect for the reader's time and improves reply rates.
როგორ მუშაობს
რატომ გამოვიყენოთ ჩვენი?
Also check out…
Reading Time for Blog Posts
Calculate accurate reading time estimates for blog
Reading Time for Presentations and Scripts
Calculate speaking time for presentation scripts,
Word Count for Social Media Copy
Check the word count, character count, and estimat
Estimate Reading Time for Books and Chapters
Paste a chapter or excerpt to estimate how long it